Helen Ray Hua
Helen Ray Hua joined as the inaugural Executive Director of the BizFed Institute (BFI) in August 2016 and spearheads BFI’s regional and statewide efforts to solidify its presence as a premier think tank and clearinghouse for empowering private and public stakeholders to achieve solutions that promote a thriving economy.
Ms. Hua brings 18 years of experience in program development, event production, fundraising, and strategic marketing across the nonprofit and private sectors, including over 12 years of consulting for project-based and long-term clients. Prior to joining BFI, Ms. Hua served as the CEO/Executive Director of the Rosemead Chamber of Commerce & Visitor Information Center for over three years. During her tenure, while also taking on the roles of board secretary and treasurer, Ms. Hua tirelessly led efforts to cultivate sustainable partnerships and funding, build recognition and branding of the Chamber locally and regionally, increase advocacy on legislative and public policy issues, diversify and expand committed board leadership, and develop more active and relevant committees. She also represented the San Gabriel Valley Legislative Coalition of Chambers during key county meetings and was actively involved as a BizFed board member.
Ms. Hua’s diverse background also includes extensive work as a director for over three years at STAR Education, an after-school enrichment program serving thousands of students in various public and private schools from Sacramento to San Diego, in Nashville, and in New York City. As a director, she developed innovative curricula and special events, oversaw on-site program implementation, and trained and managed 20 instructors at over 30 locations. Programs and events included 10 summer camps, a LEGO® Robotics competition, a chess club, and an annual chess tournament.
As a seasoned event producer, some of Ms. Hua’s past clients or projects served include the Asian Professional Exchange (APEX) and APEX-NAAAP National Convention, Chinatown Business Improvement District, Chinese Chamber of Commerce, Five Acres, Go For Broke National Education Center, and Project by Project Los Angeles’ first-ever food and wine tasting event. She is recognized for having co-produced some of the first entertainment showcases dedicated to Asian Pacific American (APA) talent in Los Angeles and additionally, co-founded two former APA music and art collectives, including KPFK’s Aziatik Rhythmz.
Born and raised in Southern California, Ms. Hua graduated from the University of Southern California (Fight On!). She currently serves as an Advisory Board Member with the University of the West and is a member of the Chinese American Citizens Alliance. For the past 10 years, she has led walking tours in Los Angeles Chinatown to educate tourists and locals alike on its history, Chinese culture, and current events.
Hailing from the San Gabriel Valley, Vivien Chen studied psychology with a minor in anthropology at UCLA and proceeded to work as an independent contractor right after graduation. Her background includes a variety of event planning, administrative services and data management as she previously interned at the Rosemead Chamber of Commerce and worked part-time as a student worker for the data management team at UCLA Anderson Office of Alumni Relations. In addition to devoting her time with BizFed Institute and BizFed, Vivien can be seen playing tennis, drinking tea or doing photography.
“As soon as you stop trying to improve, you’re no longer working toward success. At best, you will remain stagnant.” – Deep Patel