Build Up LA Series – LA 28 Business Readiness helps businesses navigate and capitalize on the major opportunities coming to Southern California. With Los Angeles set to host the 2028 Olympics and Paralympics, along with FIFA and the Super Bowl, strategic preparation is essential for long-term economic benefits. This forum will cover key areas such as infrastructure, venue development, transportation, workforce growth, and revenue generation. At the same time, LA is recovering from devastating wildfires, requiring strong partnerships, economic investment, and strategic planning. By aligning business opportunities with rebuilding efforts, we can drive resources toward recovery, support local businesses, and create a more resilient economy. Join us to prepare, grow, and contribute to LA’s evolving future.